Fluent Edgeworks
IDENTITY, STATIONERY SUITE + WEBSITE
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Client
Fluent Edgeworks is the premier IT cosourcing company, specializing in the design, sourcing and management of network edge solutions for enterprise clients. By cosourcing, and not insourcing or outsourcing, they partner with companies to build a seamless integration of WAN and cloud services.
Project Scope
While working at Thermostat, I created the identity which expresses the fluent name by revealing a fast back and forth communication of a network with the use of negative space and letterform edges. The business cards and stationery system built off the Edgeworks portion of the brand by having the Cosource IT tagline bleed off the edge of the card with a seamless foiled technique. The website design builds off the brand identity to present Fluent's services and emphasizes their specialized focus on network edge solutions. Custom illustrations, icons and photography were created to create a cohesive brand experience.